Picture Credit : interstateofmind.com
When you hear the word objective most people immediately think of the results a business is trying to achieve over a set period of time eg twelve months.
But this isn’t the only type of 'objective'. For when a business is looking to ensure it is working effectively and efficiently the person analysing the internal workings of the business needs to look at the operations with an objective eye.
You initial response might be that this should be easy to do…you are the expert in your business after all. And yet this so often isn’t the case.
Like anything we do in life, the more we are involved in something, the more we think you know about it…or do we? "How can you say that?" you might say! But bear with me.
Take for example a team of people working together. They see each other in most cases five days a week. They get to know each other personally (to varying degrees) as well as professionally. They laugh together; feel the pressure of a deadline together; moan at proposed changes or support each other through a crisis. That’s what teams do, isn’t it?
But then one morning a lady who has worked there for a ridiculous number of years comes into work with a slightly different hairstyle. Does everyone notice? Some will, some won’t. Some may not notice until a week or so later. Others not at all. The point I’m trying to make is that we often see what we want to see rather than what is actually there.
Oh come on, I hear you cry, how on earth does this apply to our business efficiency and effectiveness? Well, it applies in the same way as not noticing a change in a colleague’s hairstyle. With your business processes and activities you tend to see what you expect to see, not what is actually there. Part of this is due to the way our brains are wired, and in part due to our backgrounds and past experiences.
But one of the main problems is that some business owners or managers find it hard to admit that things aren’t working as well as they should or think they are…it’s as if business failure directly affects their own ego. Then maybe it does. But it shouldn’t. Admitting that we don’t know everything about our business can be hard…but people will have more respect for you if you do.
Taking responsibility for your business’ problems can not only earn you more respect and goodwill from others; it can earn you higher profit margins and more business. Being able to look at your business objectively matters. In fact it more than matters. It’s essential if we want to improve.
So how can we help ourselves to be better placed to analyse our areas of responsibility more effectively? Well, you can start with the list of six objective must’s below:-
And now I’d like to know how you have learned to be objective when looking at your business or area of responsibility. Or what problem you have experienced doing that?
So, please leave a comment below.