You get what you expect might seem somewhat of an absurd heading...but it's true, and it's all down to conditioning.
If we look at a homeless person would we say we had more potential than them? Would we say we had the same potential as a work colleague? And what about if we compared ourselves to a multi millionaire?
How you answer these questions all comes down to our conditioning. Unfortunately, this same set of beliefs also assumes that our potential will continue in the same vein.
You can think along the same line of conditioning for your business too...but is that really true? Just because your company has achieved a certain set of results for the past number of years, is this really an indication of the potential your business could achieve in the future? Of course not. Any current feeling of stagnation has occurred by the way you think and what you expect.
As a business you must as a minimum, expect your potential to be at least the same as everyone else within your market domain.
That's just to stay in the game. So how do you achieve that competitive advantage and stand out from the herd? Well, it all comes down to passion. Your business can have the most effective and efficient processes and systems, which is certainly important, but if your staff don't feel the same passion and drive to achieve your mission as you do, then you still won't be achieving your fullest potential.
How can you business achieve its fullest potential? What it mustn't do is try to emulate another business' passion for what they do. You will never be able to recreate it in the same way and you won't be able to achieve their results. You will only ever end up following the herd. So you must find your own passion and embed it in the culture of your organisation.
What will it take to achieve this? Commitment. Businesses attract to them what they focus on...they attract their customers and they attract staff to work for them. If a business focuses on lack, declining markets, or competitors gaining advantage, this is what they will attract back.
So, to ensure you retain a passion in what you and your business does you need to look objectively at what your staff are really focused on. And make sure it is the good stuff.
This was first published on my Linkedin page.